Category Archives: Facebook

Your Personal Brand in the Digital Age

“People buy from people” – we have all heard that old saying, but have you ever taken the time to think about what it really means?   People buy from people who they know, like and trust – from people with a consistent, effective and appealing personal brand.   Have you considered your personal brand?  How do people really see you? Are you in control of their perception?

Are you, like all great brands, offering a remarkable experience, good value, magnetism and outstanding memories leading to brand loyalty?

Do you take care to ensure that your personal brand is reflected in your digital presence – on LinkedIn, Twitter and Facebook?

Are you ensuring you’re making the most of every opportunity to build your personal brand reputation and delivering your ultimate promise of value to everyone you meet, whether in person or online?

We have teamed up with Tessa Hood, the UK’s Personal Brand thought leader and renowned international speaker to create a network evening with a difference.   Over nibbles and a glass of wine we will explore the key elements that make up a personal brand, clarify how you should reflect your personal brand in your social media presence, and how poorly considered profiles could be doing immense damage to your business – with examples!

There will also be an opportunity for you to get that perfect headshot which exemplifies your personal brand from Ingrid Weel ARPS for only £20, a discount of 50%.

To find out more, or to book a place, click here

Facebook is not Twitter!

FB is not TwitterThe lines are getting blurred between Facebook and twitter.   Just this week Facebook’s photo-sharing application Instagram added video capabilities, copying twitter’s Vine app.   Now hashtags, common for years in twitter, have come to Facebook.

 That’s fine as far as it goes, but we need to be clear on how and when each platform is best.

On Friday each week, twitter users have become used to seeing the hashtag #FF, (standing for Follow Friday), where users recommend other twitter accounts to their followers.  It’s a good social thing to do, it spreads the word and everyone appreciates a mention in a #FF tweet.

But today I saw Facebook posts with #FF, mentioning lots of twitter accounts.   Why?

This is just lazy marketing and, I believe, likely to hack off a lot of Facebook fans who do not want to see twitter-style posts cluttering their news feed.  If you want to use hashtags on Facebook go ahead, but use them sparingly and above all think before you post – is a list of twitter accounts really useful to your Facebook fans?

The two platforms exist for different purposes and different audiences, please don’t start annoying and losing Facebook fans just because the facility is there – keep your tweets on twitter and your posts on Facebook.