Independent schools operate in an increasingly competitive market, where their competitors are not just here in the UK but often overseas. International business people have an ever wider choice of where to school their children, making it vital for schools to differentiate themselves. We offer social media services tailored for the independent schools market to ensure that they attract the brightest and the best.
Our associate Alpa Shingadia has particular knowledge of this sector as a parent who has been going through the process of selecting the right school for her son, and knows just how hard it can be for prospective parents to find that crucial information that settles her choice. We are not talking just about academic syllabus or residential information – all that information should be on the school website. What a professional social media strategy can bring to the school is the opportunity to showcase the culture, such as:
- Does the music teacher play saxophone?
- Is the physics teacher interested in astronomy?
- How does the school approach sport, drama, the arts?
- What do current parents say about the school – is there an active PTA online group?
To find out how we could help your school get ahead in the race for the best pupils, contact Alpa via email at firstname.lastname@example.org or ring her on 07808 070716